The Under Water Store:
WWF Portugal
Award:
Bronze at Clube de Criativos de Portugal
The fashion industry is one of the worst for the environment. Making a single t-shirt takes up to 2.700 litres of water. A big problem, if we think that a typical European buys up to 68 pieces of clothing every year. To show it, we partnered up with Lisbon Fashion Week and created an underwater store where the clothes were submerged in the amount of water it took to produce them.
Award: Bronze at Clube de Criativos de Portugal
Agency: Nossa™, Lisboa, Portugal

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