The Under Water Store:
WWF Portugal
Award:
Bronze at Clube de Criativos de Portugal
The fashion industry is one of the worst for the environment. Making a single t-shirt takes up to 2.700 liters of water. A big problem if we think that a typical European buys up to 68 pieces of clothing every year. To show it, we partnered with Lisbon Fashion Week and created an underwater store that submerged clothes in the amount of water it took to produce them.