The Under Water Store:
WWF Portugal
Bronze at Clube de Criativos de Portugal
To stand-out and create awareness about the amount of water used in the fashion industry every year, we created a display with the exact amount of water used to make a T-shirt. Through augmented reality, we also created a virtual store where the public was able to buy a sustainable and exclusive collection of WWF T-shirts, where the amount collected was destined for the institution.
Award: Bronze at Clube de Criativos de Portugal
Agency: Nossa™, Lisboa, Portugal
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