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VMLY&R | Brisbane | Austrália
The Melbourne Cup is the most famous annual Thoroughbred horse race in Australia. The country stops everything to see this traditional competition. I had the pleasure to co-participate and create this fantastic spot to be seen on all social media around Australia. With one of the greatest footballer players in the world, we had the idea to invite every "Aussie" to join us and try to convince the Queen to turn Victoria's holiday into a holiday for every Australian state. Ubet is an Australian betting brand.